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“A $30,000 financial problem is difficult enough. Turning it into a $30,000 sparring match is never gonna work.”
There’s $30,000 standing between you and your buyer.
Do you give up some of your equity to keep the deal alive? Tell the buyer they need to come up? Start cutting concessions and commissions? Or walk away and hope the next buyer is better?
A big negotiating gap can become expensive very quickly, especially when a financial problem turns into an emotional fight.
In this episode of Talking Realty, Glen breaks down the negotiation strategy our team uses when a buyer and seller are tens of thousands of dollars apart and neither side wants to simply give in.
The goal isn’t to “beat” the buyer.
It’s to find out whether there is a deal that works, protect as much of the seller’s equity as possible, and avoid destroying a transaction that could still make sense for everyone.
We cover:
- How price, concessions, commissions and other expenses can all affect the real gap between buyer and seller.
- Why trying to guess which terms the buyer can change may actually make the negotiation harder.
- How we put the gap itself on the table and ask the other side to help solve it.
- Why “I won’t take that” and “I can’t make that work” create two completely different negotiations.
- How to be transparent with the buyer without revealing your true bottom line.
- How a well-handled offer negotiation can make inspections, appraisals and other problems easier to solve later.
If you’ve built substantial equity in your home, the goal isn’t simply to get it sold. It’s to protect what you’ve built while still putting together a clean transaction that actually makes it to closing.
That becomes especially important when you’re downsizing, relocating, retiring, buying your next home or simply ready to move on without turning the sale into another full-time job.
Ohio Property Group has helped sell nearly 3,000 Ohio homes. We provide experienced pricing, negotiation and transaction support for a flat fee—so getting professional help doesn’t have to mean handing over a traditional percentage of your equity.
Don’t choose between expert help and keeping your equity.
Book a free pre-selling strategy call and come away with a smarter way to sell your home.
Key Moments:
- 00:53 When Market Expectations Clash
- 03:18 How Egos Always Make It Worse
- 05:43 The “Old” Way: Multiple Options
- 08:04 Our Accidental Breakthrough
- 12:24 How To Spotlight The Gap
- 15:57 When To Keep Reserves Back
- 19:04 Why Collaboration Works
- 22:17 “I Won’t” Versus “I Can’t”
- 28:36 How This Method Sets Up Inspections Negotiations
- 31:02 Always close With Good Manners
Key Resources:
- Book Your Free Pre-Selling Strategy Call
- How to Win Home Inspection Negotiations Without Killing the Deal | Episode 100
Contact Information:
- Podcast Website: TalkingRealty.com
- Ohio Property Group: OhioMLSFlatFee.com
- Email: Glen@OhioMLSFlatFee.com
- Book Your Free Pre-Selling Strategy Call
- Associates Title Website
- Ryan Phillips / Associates Title: 614 419 2418
- Download the Ultimate Home Selling Toolkit
- Glen’s Blog
- Book: “You Can Sell It” by Glen Whitten
- Course: “Living To Listing” Complete Listing Prep
@OhioMLSFlatFee
@ohmlsflatfee
Ohio MLS Flat Fee
OhioMLSFlatFee
@ohiomlsflatfee