Expired Listing? How Lowering Your Price Could Actually Leave You With More Money | Episode 109

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“You can lower the asking price, attract more buyers, more offers, and still walk away with more money.”

https://youtu.be/sGC9Mggcrew

Your listing expired, and now you’re being told to lower the price.

But what if lowering your asking price could actually leave you with MORE money at closing?

Here’s the example we break down in this episode:

Your home is listed at $650,000, but the market is telling you it probably needs to be closer to $625,000.

At $650,000 with a traditional 6% commission, roughly $39,000 disappears before you even account for taxes, title fees, mortgage payoff and other selling costs.

But if you lower the price to $625,000 and dramatically reduce the cost of selling, it may be possible to become more competitive, attract more buyers—and still walk away with more money.

If your listing has already been on the markets for months and is expiring, this is exactly the kind of math you should understand before signing another listing agreement.

In this episode of Talking Realty, Glen breaks down why homes fail to sell, what your first six months on the market already taught you, and the three things every successful home sale needs:

Exposure. Experienced guidance. Pricing.

If you’ve already built substantial equity in your home, the answer is not to just hold your price forever. And it isn’t automatically to slash the price and hand another large percentage of your equity to the next agent who calls either.

First, figure out why the home didn’t sell. Then use what the market already told you to build a smarter second attempt.

Ohio Property Group has helped sell nearly 3,000 Ohio homes. We provide professional pricing guidance, negotiation, MLS exposure, paperwork and contract-to-close support for a flat fee—giving Ohio sellers a smarter alternative to traditional percentage commissions.

Don’t choose between expert help and keeping your equity.
Book a free pre-selling strategy call before you make your next move.

Key Moments:

  • 00:00 Why Your Listing Expired
  • 03:45 The 3 Things Every Successful Home Sale Needs
  • 08:43 Was the Marketing Really the Problem?
  • 12:45 How to Read What Buyers Told You
  • 16:34 What Repeated Failed Contracts Reveal
  • 19:31 Was Your Home Actually Overpriced?
  • 23:08 Why an Experienced Guide Matters
  • 26:28 What You’re Really Paying a Realtor For
  • 28:00 3 Ways Your Realtor May Have Failed You
  • 30:18 The Seller Who Won’t Lower the Price
  • 31:32 The Seller Who Can’t Lower the Price
  • 34:14 How Lowering Your Price Can Leave You With More Money
  • 37:00 What to Fix Before You Relist

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