House Not Selling? How Much Should You Lower the Price? | Episode 113

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“How much do you need to lower your price to give buyers a meaningful reason to reconsider your offer?”

https://youtu.be/bHsLO4AB-y4

Your house isn’t selling.
You’ve decided to lower the price.
So now comes the uncomfortable question:
How much?
$1,000?
$5,000?
$10,000?
More?

Plus, if you already lowered the price once and nothing happened, does that mean you need to do it again?

In this episode of Talking Realty, Glen breaks down how to think about a home price reductionand why the goal isn’t simply to change the number on the listing, but to change how buyers see your offer.

Sure, a small price reduction may trigger another alert on Zillow, Realtor, etc., but if buyers still see essentially the same house at essentially the same price, you shouldn’t be surprised when you get essentially the same result.

You’ll learn:

  • How to determine whether your current price is actually the problem
  • Why your urgency to sell affects your pricing strategy—not your home’s market value
  • How to compare your house with the other homes buyers can actually purchase today
  • What clicks, showings, and offers are telling you about your offer to the market
  • How to think about search-price brackets when making a reduction
  • Why the amount you cut matters less than whether the new price changes the value proposition
  • Why your honest “buy it now” number should be part of the conversation before you lower the next price

If you’re getting plenty of exposure but buyers aren’t responding, the market is giving you information. The question is whether you’re going to use it.

A successful price reduction gives the right buyer a reason to stop scrolling, schedule the showing, and seriously consider choosing your house over everything else available.

If you’ve already built substantial equity in your home, that doesn’t mean you should simply start chopping away at the price. It means you should have a strategy.

Ohio Property Group has helped sell nearly 3,000 Ohio homes. We help sellers evaluate pricing, buyer activity, competition, negotiations and everything that happens between listing and closing.
Bonus: we provide that experienced professional help for a flat fee instead of charging a traditional percentage of your home’s value.

If you’re selling a home in Ohio and you’re wondering whether your price is right—or how much you should change it—book a free pre-selling strategy call.

Don’t choose between expert help and keeping your equity.

Key Moments:

  • 00:00 Price Drop Dilemma
  • 01:00 Haircuts and House Prices
  • 01:53 Market Shift Reality
  • 03:21 Why Listings Stall
  • 06:12 Your Price Is An Offer
  • 08:57 Urgency Shapes Strategy
  • 11:15 The Price Drop That Matters
  • 13:01 Evaluating Competition and Feedback
  • 15:11 Plan For 30 60 90
  • 16:39 Studying Your Competition
  • 18:12 Find Your Honest Bottom Line
  • 19:28 Price to Spark Bidding
  • 23:17 Make Your Reductions Count
  • 25:43 Waiting Has a Cost
  • 26:38 Diagnosing Traffic and Showings
  • 27:30 Choosing a Pricing Strategy
  • 28:40 Alternatives If You Can’t Sell In This Market

Key Resources:

Contact Information:

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