Do Broker Open Houses Actually Sell Homes? | Episode 74

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If broker open houses actually sold homes, every property would sell by Tuesday at noon.

So why do agents still push them?

In this episode of Talking Realty, Glen explains why broker open houses rarely result in offers, confuse sellers with conflicting feedback, and are generally time-wasting endeavors while acknowledging that there are still a very few use cases for them.

If you’re unsure whether or not a broker open house will benefit your home sale, this episode will help clarify:

  • What a broker open house actually is
  • Why agents love hosting them despite typically poor attendance
  • The rare situations where a broker open might make sense
  • The unexpected downsides for sellers
  • What actually sells homes in 2026

Don’t rely on an agent tradition that lost it’s use case 30 years ago. Rely on solid listing prep, a strong pricing strategy, and wide-spread MLS exposure. You can get all of that, and more, without the huge traditional agent commission when you list with us. Visit OhioMLSFlatFee.com to list your home or book your free pre-selling strategy call.

Key Moments:

  • 00:00 Introduction to Broker Open Houses
  • 02:25 What is a Broker Open House?
  • 04:46 When Broker Open Houses Might Make Sense
  • 11:09 The Downsides of Broker Open Houses
  • 19:08 Conclusion and Final Thoughts

Key Resources:

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