Price Low, Sell High: The “Wow” Pricing Strategy That Starts Bidding Wars

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Stop “Pricing High to Leave Negotiating Room.” Do this instead to get top dollar and better terms.

In this episode, Glen breaks down why pricing slightly below market can spark a bidding war event where stronger buyers compete for your home. Glen walks through a real case study, where a recent seller who was skeptical about this method tried it anyway (after a lot of convincing) and ended up with 7 offers in under a week. This episode shows you how “wow” pricing leads to bidding wars, leads to fewer contingencies, and ultimately results in smoother closings.

Not convinced “Wow” pricing will work for your home sale? Book your free pre-selling strategy call to discuss the details on-on-one:
During this completely free, no-obligation call we’ll map your launch, find the right price, and make sure you leave with a clear plan to meet your goals. Let’s get you on the right track before you go live. Book Your Call.

In this episode you’ll learn:
Why “price high and leave room” costs you money

  • Why “price high and leave room” costs you money
  • The 3 pricing paths: Dream On, Meh, and Wow
  • How click-through rate fuels showings, which fuel bidding wars
  • Exactly what stronger buyers and better terms look like

Follow a real life example from a recent listing to closing to see how our proven “wow” pricing method can work for you.

Key Moments:

  • 00:00 Introduction to Pricing Strategy
  • 01:00 Success Stories and Savings
  • 01:43 Case Study: Inherited Property
  • 08:42 The Three Pricing Strategies
  • 15:38 Understanding Buyer Behavior
  • 16:47 Navigating Offers and Contingencies
  • 21:36 Maximizing Showings and Offers
  • 27:29 Heavy Duty Negotiating Tactics
  • 28:24 The Pitfalls of Overpricing
  • 29:47 Maximizing Showings for a Bidding War
  • 32:43 Understanding Buyer Behavior
  • 35:53 The Power of Wow Pricing
  • 42:51 Real-Life Success Story
  • 52:11 Conclusion and Final Thoughts

Key Resources:

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