
Flat Fee vs Traditional 6% Model Round 4: The Dual Agency Trap
Welcome to Round #4 in the Traditional Real Estate Vs Flat Fee heavy-weight fight: The Dual Agency Trap. In previous rounds, we covered the flaws in the traditional real estate model, including the 6% commission, one-size-fits-all service approach, and the turnover/training paradox. Today, we dive into Flaw #4: The Dual Agency Trap, which is perhaps the most upsetting of all. This practice is damaging to buyers and sellers but highly beneficial to Realtors, which is why it persists despite its harm to consumers.