Open House Secrets: Timing, Marketing & Buyer Urgency | Throwback Episode with Updated Strategies | Episode 56

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Do open houses really work? Yes,if you do them right. In this revisit of a fan-favorite episode, Glen breaks down his Open House Playbook: a proven strategy to create urgency, attract buyers, and spark competitive offers.

You’ll learn:
✅ The best timing for maximum impact (post-launch, refresh weekends)
✅ How to market an open house to drive serious traffic
✅ Step-by-step strategies for running the event effectively
✅ Proven tactics to turn interest into offers
✅ Checklists and follow-up scripts to keep buyers engaged

If you’re selling your home, an open house can still be one of the most powerful tools in your arsenal when it’s done the right way.

Key Moments:

  • 00:00 Introduction and Weekly Update
  • 00:44 The Open House Playbook: Creating Urgency and Competition
  • 03:07 Debunking Real Estate Myths
  • 03:44 The Power of Open Houses
  • 05:49 Glen’s Real Estate Journey
  • 16:33 The Buyer Feeding Frenzy Strategy
  • 19:01 Effective Open House Techniques
  • 31:11 The Pitfalls of Long Open Houses
  • 31:47 Learning from Other Open Houses
  • 34:39 Effective Follow-Up Strategies
  • 35:29 Handling Buyer Interactions
  • 45:15 The Whisper Campaign
  • 51:27 Recap and Final Thoughts

Key Resources:

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