How to Turn a Stale Listing Into a Sold One | Ep 44

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Is your listing stuck on the market with no bites? It might be time for a refresh. In this episode, Glen shares the origin story of his Listing Refresh Playbook—a powerful strategy that combines a temporary listing pull with new photos, updated pricing, a fresh description, and a strategically timed open house to reignite buyer interest.

You’ll learn:

  • Why a new MLS number triggers a visibility boost across 200+ websites
  • How to craft a fresh listing that feels truly new to buyers and agents
  • What to update (photos, description, price, disclosures) and why it matters
  • How to build buzz with an offer deadline, social relaunch, and whisper campaign
  • Why switching agents without changing your listing won’t help
  • How to use urgency and psychology to create the momentum you need

Whether you’re selling FSBO or working with a flat-fee broker, this episode is packed with insights to breathe new life into a stale listing.

Key Moments:

  • 00:00 Introduction to Refreshing Stale Listings
  • 01:00 The Investor’s Innovative Idea
  • 02:23 Implementing the Refresh Strategy
  • 04:48 Creating a Visibility Boost
  • 07:16 Psychological and Practical Benefits
  • 10:02 Step-by-Step Refresh Process
  • 10:56 Updating Photos and Descriptions
  • 15:37 Adjusting Price and Disclosures
  • 19:08 Effective Property Relaunch Strategies
  • 19:27 Maximizing Social Media Impact
  • 19:58 The Power of Whisper Campaigns
  • 22:11 Handling Offers and Buyer Inquiries
  • 25:58 Navigating MLS Rules and Refresh Timing
  • 27:07 Dealing with Persistent Realtors
  • 33:07 The Importance of Market Value
  • 35:07 Conclusion and Final Thoughts

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