How to Turn a Stale Listing Into a Sold One | Ep 44
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Is your listing stuck on the market with no bites? It might be time for a refresh. In this episode, Glen shares the origin story of his Listing Refresh Playbook—a powerful strategy that combines a temporary listing pull with new photos, updated pricing, a fresh description, and a strategically timed open house to reignite buyer interest.
You’ll learn:
- Why a new MLS number triggers a visibility boost across 200+ websites
- How to craft a fresh listing that feels truly new to buyers and agents
- What to update (photos, description, price, disclosures) and why it matters
- How to build buzz with an offer deadline, social relaunch, and whisper campaign
- Why switching agents without changing your listing won’t help
- How to use urgency and psychology to create the momentum you need
Whether you’re selling FSBO or working with a flat-fee broker, this episode is packed with insights to breathe new life into a stale listing.
Key Moments:
- 00:00 Introduction to Refreshing Stale Listings
- 01:00 The Investor’s Innovative Idea
- 02:23 Implementing the Refresh Strategy
- 04:48 Creating a Visibility Boost
- 07:16 Psychological and Practical Benefits
- 10:02 Step-by-Step Refresh Process
- 10:56 Updating Photos and Descriptions
- 15:37 Adjusting Price and Disclosures
- 19:08 Effective Property Relaunch Strategies
- 19:27 Maximizing Social Media Impact
- 19:58 The Power of Whisper Campaigns
- 22:11 Handling Offers and Buyer Inquiries
- 25:58 Navigating MLS Rules and Refresh Timing
- 27:07 Dealing with Persistent Realtors
- 33:07 The Importance of Market Value
- 35:07 Conclusion and Final Thoughts
Key Resources:
- Download the Ultimate Home Selling Toolkit
- Listing Refresh Checklist – Page 92 of the Toolkit
- Offer Deadline Strategy (Episode 15)
- Should You Fire Your Realtor? (Episode 42)
- Truth #1 Episode: Glen Whitten on home pricing in Ohio (Episode 6)
- Truth #2 Episode: If your Ohio home isn’t selling, it’s overpriced. (Episode 7)
Contact Information:
- Podcast Website: TalkingRealty.com
- Ohio Property Group: OhioMLSFlatFee.com
- Email: Glen@OhioMLSFlatFee.com
- Associates Title Website
- Ryan Phillips / Associates Title: 614 419 2418
- Glen’s Blog
- Book: “You Can Sell It” by Glen Whitten
- Course: “Living To Listing” Complete Listing Prep
- Glen’s Call Schedule
@OhioMLSFlatFee
@ohmlsflatfee
Ohio MLS Flat Fee
OhioMLSFlatFee
@ohiomlsflatfee